What is wrong with Volkswagen today?

April 26th, 2010

Is the entire creative team with the VW advertising department under the age of 20?

Everyone who has been on this planet longer than, oh, ten years knows that you only punch your neighbor when you see a Volkswagen BEETLE. The game is called Slug Bug, or, alternately, Punch Buggy. Slug BUG. Punch BUGgy. Beetles only. This nonsense of people seeing a Toureg or a Jetta and getting in the act is entirely wrong. Heresy! They have old guys, guys older than the original Beetle itself, participating in this nonsense. They would know better…

The only thing worse? The irritating, ululating cry of the Jeep people. Took me a few weeks to figure out that the woman who was being fed into a chipper/shredder was chanting the self-important Jeep mantra of “I live, I ride, I am” – it’s just two shades better than “It’s a Jeep thing…” on the scale of smug ass-hattery.

And just to show I’m not just Abe Simpson, yelling at clouds – I am a fan of the hamster commercial for the Kia Soul. Almost makes me want to test drive one, to my shame.

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